Challenge

The design needed an intuitive experience that would focus on highlighting insights rather than overwhelming with complexity. The company’s intent behind the product was to engage and compel the audience to find out more about the rest of their product suite.

Concepting

In the discovery phase I began by first exploring data visualisation options. With this being a responsive build, I took a mobile first approach and looked to create concepts that would optimise the experience.

I next moved into a more detailed look of how the data would fit into a dashboard. The aim was to simplify and highlight the relevant information with compelling data.

Brand Development

Part of trying to create a beautifully crafted experience is to have a clear design direction. The brand lacked any kind of back story and so I explored options to help give the design better grounding.

Starting with a refresh of the logo identity I developed the brand experience across other areas and formats. The would help create a brand story that would lead the design direction.

By exploring the brand I could identity styles that could then be introduced to the UI. This provided the opportunity to further engage the audience.

Deliverables

As well as the design of all key screens the final deliverables also defined all interactions and components.

To support the final UI design a style guide and brand package were also produced.